Step Into the New Balance Souq From This Year's BRED Abu Dhabi Festival

Last month, New Balance made its return to BRED Abu Dhabi, joining an extensive line-up of fashion, footwear, and lifestyle brands at the five-day event.Following from its 2024 activation with Dropkick where the two brands put an alternative spin on Arabic architecture, this year's pop-up continued to explore traditional Middle Eastern spaces with the New Balance Souq. Inspiration behind the set-up came from the region's historical courtyards that have long been at the heart of communities and c...